Gidge and WATConsult
When Videsh Sanchar Nigam Limited introduced the Internet service in 1995, nobody could have imagined that digital marketing would evolve so rapidly in India as it has now. The digital market experienced huge growth in revenue, which increased to 700 billion rupees in 2021. There is cutthroat competition among digital marketing agencies in India, and the ranking of the companies is continuously changing. What I aim to describe here is the comparison between two agencies: WATConsult and Gigde.
Gidge is a part of the AppSierra group, which was established by Arpit Singhal in 2015 when he was very young. The group started working in software engineering and soon made rapid progress. Gidge, founded in 2019, is a well-known agency in digital marketing and provides services in various countries, including the USA. The main services offered by the agency are SEO, social media marketing, content marketing, content writing, and graphic design. According to the agency, one of the best services provided by the agency is SEO, with all of its types such as on-page SEO, off-page SEO, technical SEO, organic SEO, local SEO, and voice SEO. In a very short period, millions of customers used its services through its famous brands, such as The Voice of Woman, Menskool, Fitmist, and Techsunk. The company uses technologies like GoDaddy DNS and Caronet. The revenue generated by the agency is less than $5 million, and the number of employees is 50–200.
WATConsult was also established by a young genius graduate, Rajiv Dingra, in 2007. It took only one decade to become one of the ten best digital agencies in India. There is a long list of great industrial groups like Tata, Godrej, Mahindra, Bajaj, and Reliance that have been using its services. The company attracted attention globally by winning many prestigious awards. WATConsult provides services not only in digital marketing but also in business development. Two years ago, WATConsult introduced "Bharat by WATConsult," an all-in-one solution for all multilingual digital marketing requirements. In addition, the agency published a research report that showed Indian users' patterns for consuming digital material across local and regional languages. The customer is inclined to see the digital material in their languages, and the agency is making its new strategy to fulfill this need. Without any doubt, more than four hundred expert employees played a crucial role in the progress of WatConsult, and among them, the researchers have significant value. The firm publishes research reports monthly that focus on consumer behavior. The efficiency of the employees can be seen in the firm’s revenue, which is more than fifty-seven million dollars. Another significant aspect of the firm is its partnership with leading companies. For example, WatConsult and Quartile jointly introduced their new brand, Sebamed, which used Quartile’s AI-powered platform.
In conclusion, it is clear that WatConsult has moved forward and become one of the best digital marketing companies in India, while Gigde is advancing slowly. Highly expert professionals are one of the most important factors in the progress of WatConsult.
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